A sports website? Yes. Every club or sports team must have a presence on the internet, to contact their fans, show sports analysis and share relevant information.
In addition, if you were a lover of a sport, you can also create one and share interesting data, such as results and analysis on performances of players or teams. You can even make money from the ads you include.
But do you know how to do it? You should consider the following pointers to create a sports website design.
Steps for designing sports web pages
Next, we show you step by step how to create your sports website:
1. Determine the sports objective of your website
First determine the type of sport (football, tennis, basketball…) or the discipline that will cover (extreme sports, water sports, etc.). Thus, you must continue to detail the specific objectives of your website: Will you publish training techniques? Will you analyse the matches? Until structuring all the objectives.
2. Get a domain
The domain will be the name that appears in the URL of your web page. For example: www.mideporte.com. So you have to select a short name that is easy for visitors to remember and that is consistent with the brand you are creating. Then buy your domain.
3. Hire the web hosting service
Your website must be hosted on a server. For this, hire a hosting provider. This company, in addition to having the servers, will also offer you certain additional services, such as monitoring the web or making backup copies of the page. It is an essential step in the design of your web page for sports.
4. Select the platform
To create a sports website, you have the option of using a CMS content management system, such as WordPress. With which you will not need deep programming knowledge.
Of course, you have the option of hiring a specialist agency in web development and design, which will guarantee you custom web development, completely customized according to the project you have in mind.
5. Create the design of your sports web page
According to the objectives of your sports page (step 1), it is important that you determine the type of web design you will use. In this, elements such as colour, font, and distribution of shapes and white spaces are critical.
For example, sports such as wrestling, football or basketball require more aggressive designs, in which colors such as very dark blue and red stand out. But web design for sports like chess or golf needs to convey a more relaxed environment.
Design is important for the success of a web page.
So, take into account the following recommendations:
- Adds some effects that give movement and convey action, such as parallax.
- Incorporates plugins that increase the functionality of the page
- Include your logo and slogan that identify you as a brand.
- Keep the design consistent across all sections of the web page.
- Use simple fonts, so as not to divert visitors’ attention.
6. Includes videos
Embed short and concise videos on your web page. They are ideal to complement the content. Remember that there is an audience that probably won’t have time to read the text or browse the whole page, but they have a few seconds to watch a short video and get informed.
For example, in the design of your web page for sports you can add a short video that captures the best moments of a tennis tournament, the sports summary of the week or in the which explains how to get the best score in the sport you master.
7. Look for truthful sources of information and quality images
On every website, the quality of the images and the truthfulness of the information source are important. But on a sports page, this has greater relevance.
Therefore, always check your sources of information. In addition, inserted a large amount of images that accompany the text, but in an organized way. Making sure that the photographs have a good resolution and are of an appropriate size.
8. Create good and relevant content
According to the audience you want to attract, create content that is relevant, truthful, easy to understand, well-structured and with good grammar and spelling.
A recommendation in the design of the web page for sports is to present the text through content blocks, using simple language, with attractive headings, which invite the visitor to read it.
9. Increase the conversion rate
The conversion rate is the metric that tells you the relationship between the number of visitors your website has received and the amount of those visitors who have become subscribers to your website or that they have taken any action you want, within the platform.
One of the main strategies to increase this rate is to insert calls to action on your page. How? Depending on what you want visitors to do, you must insert buttons with clear and direct text, inviting them to take this action. For example, Contact Me! Subscribe!
10. Use SEO practices
SEO will help you position your page among the first places in the results of search engines, such as Google. And this can increase traffic on your sports website. In these practices, you must:
- Insert keywords in the text of your website (descriptions, titles, names, and image or video files, blog articles, etc.). To obtain them, you must use one of the exploration tools that exist on the market.
- Make sure the sports website is displayed correctly on mobile devices.
- Look for a high loading speed for your web page.
- Create internal links, between sections or between articles, but in a logical way.
- You obtain a security certificate for the page, through an internet certification authority.
By applying each of these steps, web page design for sports doesn’t have to be complicated. You have to select the right platform and create the design adjusted to the chosen sports and the audience you want to attract.
By following these instructions you will get a higher conversion rate and your page can become a reference in the sports world. Do you need the hosting service? Do you prefer a custom website? Contact us. We specialize in Doowebs in the design of specialized web pages, corporate, e-commerce and personal blogs.