Choosing typography for a website is one of the most important decisions in the design of a site. The right typography not only adds style; it also improves readability, user experience and SEO positioning.

In this article we show you a complete guide so you can learn how to select the best fonts for the web and get the most out of your design.

Why is it important to choose the right typeface for your website?

The recommended typeface for websites is one that suits both the user’s needs and the brand’s identity. When choosing a typeface for your website, it’s not just about making it look good, it’s about making it work well. In some cases, the desired typography is not in the CMS you are using, so you can add a typography to your website in just a few simple steps.

Impact of typography on user experience

Good typography makes reading easier and allows users to understand the content quickly and easily. In addition, well-chosen typography reduces the effort of readers when processing information and can generate a more pleasant experience. This detail, which is often overlooked, is key to user loyalty.

Readability and accessibility in web design

Legibility and accessibility are critical elements of any web design. Accessible typography reads well on both large and mobile screens and is suitable for visually impaired users. By improving readability and accessibility, you make your content understandable to a wider audience and improve the user experience on your website.

Typography for web pages: the basics you need to know

Before moving on to the best typefaces for the web, it is useful to understand some basic concepts that will help in your choice.

Most common font types used in web design

Typefaces are classified into four main categories:

Serif: They have small ‘feet’ or caps at the end of each letter (e.g. Times New Roman).
Sans-serif: They have no finials and offer a cleaner, more modern style (e.g. Arial).
Display: They are used to attract attention and work well in eye-catching titles or headings.
Monoespaciadas:All its letters occupy the same horizontal space (e.g. Courier New).

Serif, sans-serif and display fonts: which one to choose?

The choice between serif and sans-serif will depend on the tone of your website. Serif fonts tend to have a formal and professional feel, while sans-serif fonts are ideal for a modern and simple approach. Display fonts are useful for titles or logos that seek to convey a special message.

Web-safe fonts vs. custom fonts

Some fonts are web-safe, i.e. they will look consistent on most devices (e.g. Arial, Verdana). Custom fonts, while giving a unique look and feel, can cause compatibility issues. Google Fonts is an ideal option for customisation without sacrificing security or compatibility.

The best typefaces for the web in 2025

Here are some of the most recommended and best fonts for the web in 2025 to inspire your project.

Google Fonts: recommended fonts for web pages

Google Fonts offers a large collection of free and web-safe fonts. Here are some of the most popular choices:

Roboto: Modern and readable, ideal for body text.
Open Sans: Neutral and versatile, it works well in any design.
Lato: Balanced and elegant, perfect for corporate sites.
Montserrat: Ideal for headlines and modern design.

Classic and timeless fonts for professional web design

If you are looking for a serious and timeless design, consider the following fonts:

Times New Roman: Classic and easy to read, ideal for formal projects.
Georgia: A traditional serif that maintains excellent legibility on screen.
Arial: Versatile and secure, it is a reliable choice for all types of sites.

Modern and elegant fonts for an attractive website

For a site that wants to stand out, you can opt for fonts that add a modern touch:

Poppins: Modern sans-serif typeface with great versatility.
Playfair Display: Elegant display font, ideal for headlines.
Raleway: Modern, lightweight font that works well in minimalist design.

Examples of recommended typography for web pages

Some examples of font combinations that work well on the web are:

Roboto for text and Montserrat for headings: Combines readability with a touch of style.
Lato for all content: Its versatility makes it work well on all types of sites.
Open Sans for body text and Playfair Display for headings: It brings elegance and attractive contrast.

Tips on choosing the best fonts for websites

Choosing the right typeface can seem complicated. Here are some useful tips to simplify the process.

Adaptability and scalability on mobile devices of the best typefaces for the web

It is essential to choose a typeface that looks good on all devices. Check how the font adapts to different screen sizes. Fonts such as Open Sans or Roboto are safe options due to their scalability and adaptability.

You may be interested in → How to make a responsive website with HTML and CSS?

Combining fonts to create an attractive visual identity

A good combination of fonts can highlight certain aspects of your design. Ideally, use no more than three different fonts and choose a primary font for body text and a secondary font for headings. When combining fonts, aim for visual harmony, such as a balance between a clean sans-serif and a striking display.

Best practices in the use of typography to improve SEO

SEO is also affected by typography, as a legible and well-structured design is key to optimising your website to rank in Google. Avoid excessive use of text images and use appropriate heading tags (H1, H2, etc.) to effectively prioritise content.

The fonts for web pages that work best for their purpose

Every website has specific needs. Here are font recommendations based on the purpose of your site.

Ideal fonts for blogs and long content

For blogs, readability is key. The best choices are sans-serif fonts that read well in long bodies of text, such as:

Merriweather: Balanced and easy to read at any size
Source Sans Pro: Modernity and simplicity for long texts.

Recommended fonts for corporate pages

To convey a professional image, companies can opt for serious and reliable sources, such as:

Lato: Balanced and versatile.
Open Sans: Neutral and professional.
Roboto: Perfect for conveying professionalism with a modern touch.

Creative fonts for design and portfolio sites

Design sites or portfolios can experiment with creative typography to reflect their identity:

Montserrat: Modern and attractive, perfect for eye-catching titles.
Oswald: Strong and elegant sans-serif typeface.

Effective fonts for online shops and e-commerce sites

In e-commerce, typography must be clear and easy to navigate:

Nunito: Soft and modern, perfect for product texts.
Roboto: Legible and adapted to screens of all sizes.

How to choose the best fonts for your website

The choice of typography for web pages can transform the perception and effectiveness of a site. Think about your brand identity, the comfort of your users and the purpose of the site before making a decision. Google Fonts is an excellent resource to explore fonts and see which ones best suit your design.

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