Web design is an essential field in the modern interaction between businesses and consumers, and its importance only continues to grow as we move into the digital age.
A well-designed website not only represents the visual identity of a brand, but also facilitates communication and commerce, directly impacting the perception and operational efficiency of an organisation.
The usability, accessibility and aesthetics of a website can determine the success or failure in capturing the user’s attention and converting that attention into action. In this context, understanding emerging web design trends is crucial to staying relevant and competitive.
In the world of web design, the year 2024 arrives with a number of proposals under its belt. From large, eye-catching elements of artificial intelligence-driven image creation, this article looks at the trends that will shape the digital landscape in the coming months.
7 web trends for tendencies
Large and eye-catching elements
Although we have often heard in any field of design that ‘less is more’, it seems that the web design of 2024 is not going that way.
Websites are full of large, eye-catching elements that grab the visitor’s attention from the very first moment. Call-to-action buttons, featured images, and striking titles will play a key role in the design of web interfaces, creating a visually stunning and memorable experience.
Saturated colours
Colours play a crucial role in creating an impactful visual experience in web design. Designers opt for saturated and vibrant colours that captivate attention and generate intense emotions.
We see on many pages electric tones and discordant colour palettes on new sites, making clever use of colour as a powerful tool to attract and retain users on web pages.
Skeuomorphism: imitating reality
Although flat design has dominated the web design scene in recent years, schematic design is making a triumphant return in 2024. This technique, which uses visual elements that mimic the appearance of real-world objects, adds depth and familiarity to digital interfaces.
From buttons with realistic shadows to textural effects that mimic natural materials, skeletonisation offers a tactile and tangible experience in an increasingly digital world.
Brand-specific typography
A brand identity is reflected not only in its logo, but also in its choice of typeface. In 2024 we are seeing an increase in the use of customised typefaces that reflect a brand’s personality and values within its own website.
These unique typefaces differentiate brands and their corporate identity in an increasingly saturated digital marketplace, adding a touch of authenticity and consistency to their online presence.
Option to switch to Dark Mode
Dark Mode has gained popularity in recent years due to its benefits for visual health and reduced power consumption in devices with OLED displays. In 2024, this trend is becoming even more established, with an increasing demand for Dark Mode options on websites and apps.
Web designers strive to provide a smooth and engaging user experience in both Dark Mode and Light Mode, giving users the freedom to choose the option that best suits their preferences and environment.
AI-generated images
Artificial intelligence continues to revolutionise web design in 2024, especially in image generation. AI tools allow designers to create high-quality, customised images in a matter of seconds, eliminating the need to rely on generic stock photography.
From aesthetic illustrations to complex graphics, AI can offer endless creative possibilities for the web design of the future.
Dynamic transitions and 3D elements
Motion and depth add an extra dimension to web design, creating a more immersive and engaging experience for users. Throughout this year we will see an increase in the use of dynamic transitions and 3D elements that bring web pages to life.
We will see subtle animations, three-dimensional effects and many other options, techniques that will transform online browsing into a visually stimulating and immersive experience.
Any of these options will be on trend over the next few months, as will the different styles that we will detail in the following paragraphs.
4 styles that will work in 2024
Return to retro
The charm of the past never goes out of fashion, and in 2024 we see retro styling returning to evoke the nostalgia of decades gone by. Using vintage colour palettes or design elements inspired by the aesthetics of the 80s and 90s will allow us to add the retro style that brings a touch of authenticity and familiarity to the websites of the future.
Futurist aesthetic
As we move into the future, web design is also looking ahead. 2024 uses a focus on futuristic styles that explore the technology and aesthetics of tomorrow.
Minimalist, futuristic interfaces accompanied by sci-fi inspired visual effects will achieve a style that transports users to a world of infinite possibilities.
Grid layout
Clean and structured organisation is key to a smooth and efficient user experience. Another style that is gaining prominence in 2024 is a grid organisation system, a dominant trend in recent years.
This facilitates navigation and understanding of information for users, taking advantage of tiled layouts and grid layouts; using grids to provide a solid framework for creativity and online functionality.
Asymmetrical and creative designs
Perfect symmetry can be boring. This year we will see new web designs, challenging conventions with asymmetrical and creative designs that break the rules and surprise users.
Whether off-frame layouts or unconventional compositions, this style will add a dose of eclecticism and originality to the websites of the future.
Keeping up with the latest web design trends is essential for any business that wants to stand out in the competitive digital environment. The trends for 2024 offer exciting opportunities to transform the way we showcase our brands online, from using custom typography that captures the essence of the brand to using artificial intelligence to create unique and eye-catching images.
If you’re ready to elevate your website design and ensure your online presence is modern and effective, we at Doowebs, web design experts in Valencia, are here to help. With our extensive experience and in-depth knowledge of the latest innovations in web design, Doowebs can transform your site so that it not only looks stunning, but also performs at its best.